Open publication - Free publishing
Open publication - Free publishing
Open publication - Free publishing
Open publication - Free publishing
Open publication - Free publishing
Open publication - Free publishing
Showing posts with label 2020 dvd packaging pitch. Show all posts
Showing posts with label 2020 dvd packaging pitch. Show all posts
Saturday, 4 June 2011
submitted boards
These boards were put on and handed in on my submission CD but I wanted to finish up by putting them up here as well. I had problems with issuu yesterday but should be working fine now.
Monday, 9 May 2011
Mid evaluation/run down on current status of briefs
This post is to look at where I currently am with my briefs, looking back at how things have changed since my statement of intent was written, and to outline some decisions made about the briefs that I havent blogged until now.
First up, my rationale:
'To produce Typographically driven, concept based visual solutions for layout and branding with a focus on print outcome'
Good news, I am pleased that this is still relevant and accurately describes the work I have been doing since I wrote it.
Now to a rundown on the current status of my briefs: (order as described in SOI)
1) Leeds creative Time-bank
Brief completed, this was the first one I finished this module so it seems a long time ago! I don't think I will re-visit this one as I achieved all I wanted from it. As a pitch for a design direction it's a credible solution I feel.
2) Exhibitions brief
This brief is well underway and I am planning to finish it before the end of this week, I have an interesting design direction for each exhibition and I just need to push out the brief to explore "what can it be" (© Fred)
3) Lights camera action (film posters brief)
This brief I started ages ago but it has stuttered to a halt unfortunately, its an ideas led brief and tragically I have had only one really interesting idea for it: the James Bond Goldfinger poster. Even this poster isn't really completed yet as I have some adjustments I want to make. The plan is to spend a day on this brief to finish the bond poster and print it and thrash out some more ideas. I would really like to get something good out of this but if nothing new comes from another day brainstorming then I will drop the brief as I cant afford to waste more time.
4) Its all too much (roses 2011)
This brief was always a stand-by, incase something more interesting didn't come in, but I have done some small live briefs instead of looking at this one, so its officially dropped now.
5) Calendar brief
Another brief currently underway, I hope to have something completed by the end of next week. Its been a long term brief, and although I feel I have some some interesting work for it, its still based around experimental and quite minimal layout and STILL lacks real world context so I get the feeling it wont meet many grading criteria unless I can quickly make much more out of it.
6) Creative Networks brief
This was a quick live brief (but not nearly as quick as it should have been!) with only a postcard as an outcome which wasn't really worth the time invested unfortunately. I could revisit this to push the brief out a bit but I would really prefer to leave it and put it down to experience. At least its a real world job, but I learnt more about client management than actual design doing this!
7) KTP brief
This is a brief that I should have never started, I think I felt compelled to do something for this because I went to a briefing to find out more and found there was only 3 of us in the briefing! To be honest I wasn't really interested in the brief, and the 'pack' as it was originally described to us is a longer term project in planning stages that wont be ready to print anytime soon. A week wasted, brief dropped.
8) 2020 perfect vision
A one week live pitch that came on the back of a week placement I did for the company. I pitched the DVD packaging as they asked, but I can see some ways to make this brief slightly bigger so I may revisit this before hand in to expand the scope of this. I think I have come up with quite a neat solution for this and taken existing branding in a new direction so I am pleased with this work even though its more commercial and client led job.
On the whole I am slightly concerned at the moment about the amount of work done, even though I know where and why the time went, I have been working on briefs (or on placement), just not always doing the right briefs quick enough!
First up, my rationale:
'To produce Typographically driven, concept based visual solutions for layout and branding with a focus on print outcome'
Good news, I am pleased that this is still relevant and accurately describes the work I have been doing since I wrote it.
Now to a rundown on the current status of my briefs: (order as described in SOI)
1) Leeds creative Time-bank
Brief completed, this was the first one I finished this module so it seems a long time ago! I don't think I will re-visit this one as I achieved all I wanted from it. As a pitch for a design direction it's a credible solution I feel.
2) Exhibitions brief
This brief is well underway and I am planning to finish it before the end of this week, I have an interesting design direction for each exhibition and I just need to push out the brief to explore "what can it be" (© Fred)
3) Lights camera action (film posters brief)
This brief I started ages ago but it has stuttered to a halt unfortunately, its an ideas led brief and tragically I have had only one really interesting idea for it: the James Bond Goldfinger poster. Even this poster isn't really completed yet as I have some adjustments I want to make. The plan is to spend a day on this brief to finish the bond poster and print it and thrash out some more ideas. I would really like to get something good out of this but if nothing new comes from another day brainstorming then I will drop the brief as I cant afford to waste more time.
This brief was always a stand-by, incase something more interesting didn't come in, but I have done some small live briefs instead of looking at this one, so its officially dropped now.
5) Calendar brief
Another brief currently underway, I hope to have something completed by the end of next week. Its been a long term brief, and although I feel I have some some interesting work for it, its still based around experimental and quite minimal layout and STILL lacks real world context so I get the feeling it wont meet many grading criteria unless I can quickly make much more out of it.
6) Creative Networks brief
This was a quick live brief (but not nearly as quick as it should have been!) with only a postcard as an outcome which wasn't really worth the time invested unfortunately. I could revisit this to push the brief out a bit but I would really prefer to leave it and put it down to experience. At least its a real world job, but I learnt more about client management than actual design doing this!
This is a brief that I should have never started, I think I felt compelled to do something for this because I went to a briefing to find out more and found there was only 3 of us in the briefing! To be honest I wasn't really interested in the brief, and the 'pack' as it was originally described to us is a longer term project in planning stages that wont be ready to print anytime soon. A week wasted, brief dropped.
8) 2020 perfect vision
A one week live pitch that came on the back of a week placement I did for the company. I pitched the DVD packaging as they asked, but I can see some ways to make this brief slightly bigger so I may revisit this before hand in to expand the scope of this. I think I have come up with quite a neat solution for this and taken existing branding in a new direction so I am pleased with this work even though its more commercial and client led job.
On the whole I am slightly concerned at the moment about the amount of work done, even though I know where and why the time went, I have been working on briefs (or on placement), just not always doing the right briefs quick enough!
Tuesday, 3 May 2011
2020 development
This was a fairly quick brief and I had a clear idea from the start how I wanted it to work, but tere was still a fair amount of experimentation to find a solution with the right 'feel' my early ideas were too bold and experimental and didn't really sit well representing the business, the final is far more refined I think.
Almost completed version
Still with guidelines, using colour bars to represent elements of the buisness
Much simpler design direction, this looks better folded as the final would be.
Way too garish, like a club flyer, I had a change of direction after this
experiment same style with muted colours
I had this early idea using the logo in a twist pattern, ended up not using this style because I was worried it was a bit too gimmicky.
New brief, 2020 DVD packaging
Keith from 2020 asked me to design a new DVD pack that will be used to hand over client work. I did a week placement in the company and gained a good understanding of how their branding can be pushed and updated to better appeal to their customer-base.
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