2020 development

This was a fairly quick brief and I had a clear idea from the start how I wanted it to work, but tere was still a fair amount of experimentation to find a solution with the right 'feel' my early ideas were too bold and experimental and didn't really sit well representing the business, the final is far more refined I think.

Almost completed version

Still with guidelines, using colour bars to represent elements of the buisness

Much simpler design direction, this looks better folded as the final would be.

Way too garish, like a club flyer, I had a change of direction after this

experiment same style with muted colours

I had this early idea using the logo in a twist pattern, ended up not using this style because I was worried it was a bit too gimmicky.