KTP brief, proposal for pack

I did this last week so it should have been blogged then really, but here it is now. This brief was quite a vague one, but it was obvious ideas were needed on how to deliver the KTP information to potentially interested parties. Steve Edge who briefed me on this was thinking about having separate leaflets for each course in the college inside a pack, but I thought a simple way of delivering this information would be one leaflet explaining all about KTP, with a partnered leaflet explaining about the college and giving an overview of all the courses.

My concept for this was to use the idea of 'knowledge transfer' in the typography, one side of the text mirroring the other as if the ink has transferred. Other than that I have kept it very simple. A presentation folder with two pockets, holding 2 square format booklets. It would need to have the college branding on it and a probably bit more text as explanation on the covers

This was just really a draft idea, and just laser printed but Steve got the concept straight away and liked it. Unfortunately there is no definite time scale on when this will be needed and budget isn't set, let alone copy for it, so I am not going to develop this any further for now. Hopefully it will happen before long but I have a feeling this will slip to a date way past my graduation.